Affiliate Lounge Affiliate Program

Earn $$$ Recruiting Betting Affiliates

Affiliate Lounge is a prominent affiliate program linking several gaming and gambling sites in the BML Group. All of the sites are aimed at European residents, with a particular focus on Scandinavian customers; BML Group is based in Sweden.

The affiliate program allows site owners to promote the following brands:

  • Betsson, which hosts a micture of sports betting, casino games, poker, scratchcards and bingo. Sports betting is the main focus of the brand. The support team at Betsson assists customers in 17 different languages, so it attracts customers from all over Europe.
  • NordicBet is also a sports betting website, specialising in European sporting events. It offers casino and poker as secondary offerings on the site, and it also offers a live betting service. The NordicBet site is available in five languages: Norwegian, Swedish, Danish, English and Finnish.
  • StarCasino is aimed at Italian players. It offers table games (black jack, roulette and so on), video poker, slots and live dealers. There are no translations and no support of other languages, so the audience for the StarCasino brand is very niche.
  • Betsafe has almost half a million customers in 100 countries, making it a truly global betting site and a potential source of revenue for affiliate marketers everywhere. It offers live sports betting, poker and various casinos. Betsafe also has lively social media pages to keep its audience spending.
  • Triobet is another brand offering live betting and a sportsbook, and it also boasts the largest poker room in the Baltic region. There’s also a casino on the Triobet site, and its software independently verified and tested for fairness by organisations in Sweden and Canada.
  • Norges Automaten attracts Norwegian customers with 275 casino games and bumper jackpots for the lucky winners. It’s a recognised brand in Norway thanks to team sponsorship and a particularly popular slot. Norges Automaten players can deposit cash or play for free.
  • CasinoEuro is an interesting proposition for affiliate marketers. Its games can be played for free, and affiliates can actually embed the free versions on their own websites, making for some truly interesting promotional opportunities. Support on the CasinoEuro site is offered via live chat, email and telephone.
  • Maxino hosts more than 200 games from popular vendors like NextGen, Microgaming and Leander. Founded in 2002, Maxino is an established brand that’s aimed at fans of slots and video poker.
  • Sverige Automaten is the Swedish sister site to Norges Automaten. It has been targeting Swedish players since its launch in 2008, and it currently hosts almost 300 different games.

Why Promote Affiliate Lounge?

If you attract European visitors, Affiliate Lounge is a great one-stop-shop for affiliate materials covering a range of brands. It will be of special interest to affiliates marketing in Italy, Noway and Sweden. Additionally, subaffiliate referrals are well paid.

Any Drawbacks?

There are no hybrid commission plans. You’ll have to choose revenue share or CPA. Also, the Fast Poker game is a special case offering much lower payouts than the rest.


  • CPA: Revealed on application
  • Rev share: 10% per subaffiliate referred
  • Monthly payouts
  • Payments made through a Betsson players account. Withdrawals via MoneyBookers, debit card, credit card, Neteller, U Kash, PaySafe, Click2Pay and Eco.

Key Products

  • Sports betting
  • Casino games
  • Poker

Affiliate Management

  • Email:
  • Phone number: 356-2260-3803