Affiliates Utd Affiliate Program

Earn $$$ Recruiting Betting Affiliates

Affiliates Utd is the affiliate program linking some of the most recognisable British betting and gambling brands. Promoting the William Hill group, Affiliates Utd offers affiliates the chance to promote some well established and well respected names in the industry.

Affiliates Utd is keen to promote the huge range of sites and brands on offer. On the site, they’re broken down as follows.

  • The main sports betting website in the Affiliates Utd network is William Hill, a well known provider of high street and online betting services. William Hill has developed a mobile betting site alongside its UK, Spanish and Italian variants.
  • The William Hill brand is again seen in the casino sites promoted on Affiliates Utd; there’s a regular casino with mobile site, a live dealer casino with mobile site and a casino club variant with mobile offshoot. Again, these are mainly aimed at the UK, but there are also Spanish and Italian variants of some sites. In addition to the plentiful William Hill casino options, Affiliates Utd also links 21 Nova Casino, Euro Grand (and EG Mobile), Joyland Casino, Prestige Casino and Skykings casino. 21 Nova, Euro Grand, Joyland, Prestige and Skykings all have different themes and are aimed at slightly different audiences, but the games are similar.
  • Affiliates Utd gives affiliates marketing material to promote two online bingo websites, William Hill Bingo and Ruby Bingo. Ruby Bingo is clearly aimed at female clientele with its alternate colour scheme and signup bonus. The William Hill Bingo website is also available as a specific Italian offshoot.
  • There are two poker websites in the Affiliates Utd group: William Hill Poker and William Hill Poker Italy. The poker sites blend card games with casino, live dealers, slots and bingo, all from one interface.
  • William Hill Vegas is a William Hill brand that is dedicated to recreating the Las Vegas gaming experience online. With its neon images and brightly coloured graphics, it’s clear that William Hill Vegas is aimed at a different market to its sportsbook. On the William Hill Vegas site, gamers can access slots, jackpots, roulette, video poker and other games that are commonly seen on big US gambling websites.
  • The last site in the group is simply titled William Hill Games, and it collects many big names slots and scratch cards in one place. While many of these games exist elsewhere, the familiar William Hill branding will help to instil trust in the William Hill Games website.

Why Promote Affiliates Utd?

When it comes to offline gaming, William Hill is one of the most recognisable brands on the British high street. Its affiliate program offers a lot of scope and diversity, and most affiliates will find something suitable to promote.

Any Drawbacks?

Don’t be drawn in by the multiple tiers in the subaffiliate program; the rate on lower tiers is incredibly low and will only benefit affiliates who refer subaffiliates who happen to be very big earners. Even the highest tier is not particularly generous, so you’ll have to drive high volumes to get healthy rewards.


  • CPA: Details on application
  • Rev share: 0.1%-2% per subaffiliate referred
  • Monthly payouts
  • Payments by MoneyBookers, wire transfer, Neteller, WebMoney, Player payment and PayPal. Minimum transaction limits of $5-$200 apply.

Key Products

  • Sports betting
  • Casino games
  • Slots
  • Mobile betting

Affiliate Management

  • Email:
  • Phone number: +44 800 520 0752
  • Skype: AffUtd
  • Live chat also available