Betfair Affiliate Program

Earn $$$ Recruiting Betting Affiliates

Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends.

Betfair was the first website to pioneer lay betting back in 2000, although some other sites now mimic the system it developed.

There are six other products in the Betfair portfolio:

  • Sports Fixed Odds, which allows players to bet directly against Betfair well in advance of an event.
  • Betfair Casino, which combines games from many big name providers: PlayTech, Microgaming, Gamesys and more. Betfair Casino offers more than 180 games plus live dealer functionality.
  • Betfair Arcade, which focuses on slots and table games. Many of the slots on Betfair Arcade are themed, with British television programs being a common theme.
  • Exchange Games, which combine exchange betting with casino gaming. Games include baccarat, roulette, blackjack and card derby racing.
  • Betfair Bingo, a new bingo website launched in the first quarter of 2013. Online bingo is a growing industry for affiliates, and Betfair Bingo is a versatile offering that can be used on desktop and mobile devices.
  • Betfair Poker is suitable for poker players of any skill level. There’s a loyalty scheme, tournaments and a well established brand to promoted. Betfair Poker is now ten years old and recently joined the global iPoker network.

These additional products are all eligible for the affiliate program, so affiliates have plenty of ways to accrue valuable earnings from Betfair’s site. The affiliate program is built on the NetRefer platform.

Why Promote Betfair?

Betfair grants affiliates access to an XML feed of its live odds, making it possible to embed dynamic betting odds into any affiliate website. In addition, the sub-affiliate program is very well defined in Betfair’s terms and conditions, so you’re unlikely to encounter unexpected hitches once you’ve started promoting the brand.

Any Drawbacks?

Cookie duration is 45 days. And with 4 million existing users, there may be fewer opportunities to promote Betfair compared to some of its competitors.

Additionally, the revenue share calculation is quite complicated, with different percentages for different products, levels and membership durations.


  • CPA: Available on application
  • Rev share: 3% per subaffiliate referred
  • Monthly payouts (minimum £50)
  • Payments by MoneyBookers (Skrill), bank wire transfer, Neteller and Entropay

Key Products

  • Sports betting
  • Betting exchange
  • Poker
  • Casino

Affiliate Management

  • Contact: Use the support portal on the Betfair Affiliates site